The sales process isn't just an exchange of goods or services for money; it's both an art and a science requiring specific skills and strategies to persuade the customer and achieve profit. In this article, we will explore some key aspects of the sales process and how salespeople can improve their skills to achieve better results
The art of selling involves the ability to present products and services in a way that attracts the customer and persuades them to buy. This includes introducing the company and its products, and highlighting the product's value – not just in terms of price, but in terms of the benefit the customer will receive